We are currently running a campaign with IKEA to showcase their METOD kitchen range - made to fit around different lifestyles. The only assets we had were high res images of the kitchens, so we bought them to life bringing out certain elements in 3D. IKEA provided character profiles to fit each kitchen, so I found library images of people to match. I added different props for each shot and my hand is 'slotting' the kitchen into place!
Photography by Sara Morris.